WELCOMETOSHOWROOM.COM: a design gallery from Zurich

Since 2014

3 currencies

Filter by designer

Limited editions

6

Six filters: brand, price, style, color, material, and designer. That’s what it takes to find that one piece in the world of design.

01. Home page
02. Vases
03. Product page
04. Mobile: home
05. Mobile: listing
06. Mobile: product

A store for a gallery that sells functional art

SHOWROOM started in Zurich in 2014 as a concept store: a shop and a gallery in one. Today it sells work by independent designers and manufacturers online to individuals and businesses, from glass by František Jungvirt and Borowski to Lladró porcelain and Jaime Hayon’s collection for BOSA. In a store like this, a photo alone isn’t enough. Customers want to know who made the piece, how many were produced, and how long delivery will take.

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Features built for selling design

Six filters

Brand, price, style, color, material, and designer. Customers narrow hundreds of pieces down to the few that fit their space.

Brand and designer pages

Every brand and every maker has their own page. Anyone who falls for a Jungvirt vase immediately sees the rest of his work.

Limited editions

The product shows a numbered series, e.g., “limited edition of 26.” Customers know they're buying something their neighbor won't have.

Delivery time next to the button

Handmade pieces can take several weeks to arrive. The timeframe, e.g., 3–6 weeks, is shown next to “Add to cart,” not buried in the terms.

Three currencies

Prices in euros, Swiss francs, and dollars. Customers from Switzerland, Germany, or the U.S. pay in a currency they know.

Color Guide

Shop by color: black and white, gemstone tones, and greens. That's how people decorate, so that's how they can search.

Custom versions

Some products are marked “customizable,” and each one has a contact for a version made for a specific client.

EDIT magazine

Stories about designers and collections. They read like an interiors magazine, and they pull in traffic from Google along the way.

Gift cards and gifts

Gift cards and gifts by recipient: for her, for him, and last-minute.

25+

Glass, porcelain, and furniture from independent European brands and designers, presented like in a gallery.

Project summary

A store like a gallery

B2C i B2B

Three currencies

Sklep SHOWROOM na PrestaShop: widok na komputerze i telefonach