How do you sell medical equipment to people who know it better than the sales rep?
A first aid instructor, a medical school, or a hospital purchasing department doesn’t buy on impulse. First they check whether the manikin has a carotid pulse, whether it works with a CPR feedback app, and what age group it’s designed for. That’s why the store’s filters speak their language: skill, manikin type, age group, and software compatibility.
Every product comes with downloadable manuals and spec sheets, and prices are shown both before and after tax right away. Buyers have everything they need for a memo to management before they even pick up the phone.
Want a store like Laerdal? We’ll build one for you.
How we work
We start by talking about who your buyers are: individuals, schools, training centers, or hospitals buying through a tender. Each of them needs a different path to purchase. Then we clean up your product data, because in this industry a description isn’t marketing, it’s a spec sheet: dimensions, compatibility, kit contents, and documentation. We organize categories by use case, such as nursing, emergency medical services, and obstetrics. Finally, we connect the store to your ERP, warehouse, and carriers, so nobody has to re-key orders by hand.
Your vision, our technology
People buy medical equipment less often than clothes, but they spend more and take longer to decide. The store has to handle that. For individual customers, we build clear product pages, variants (like the manikin’s skin tone or a version with an oxygen port), and a wishlist for later. For facilities and distributors, we set up business accounts, custom price lists, quote requests, and net payment terms. Demo units to clear out? We put them in a separate outlet so they don’t get mixed in with the rest of the catalog.
What our clients say
