Technical and UX audit for PrestaShop stores
Before you invest in new features, ads, or a rebuild, it pays to know what’s really holding your store back. An audit lays it out in black and white: what’s working, what’s slowing down sales, and where to start so every dollar you spend works toward results.
Key takeaways
- Technical audit: server, code, modules, speed, security, and integrations.
- UX audit: how customers move through your store and where they drop off.
- Prioritized report: specific tasks, their impact on sales, and ballpark costs.
- Walkthrough: a meeting where we explain our findings and the action plan.
When it’s worth auditing your online store
Your store is slowing down
Pages take longer and longer to load, and you don't know whether the server, modules, or theme is to blame.
Conversion is dropping
Traffic is there, but orders are falling. A UX audit will show where customers give up.
You're taking over a store from another developer
You want to know what shape the code is in and what you're getting into before you start paying for development.
You're planning an expansion or upgrade
An audit helps you decide whether to keep developing your current store, upgrade it, or rebuild from scratch.
Something keeps breaking
The same bugs come back after every fix. We go after the root cause, not another patch.
Before a migration
Before you move your store, we'll check what's worth bringing along and what's better left behind.
PrestaShop technical audit: what we check
We look where nobody usually looks until something breaks. We check everything: from the server and code to integrations with other systems.
- Server, PHP, and cache configuration
- Database and the slowest queries
- PrestaShop version, modules, and overrides
- Core modifications and code quality
- Speed and Core Web Vitals on desktop and mobile
- Security, updates, and backups
- Error logs and cron jobs
- Integrations with ERP, Base, payments, and carriers
- Technical SEO basics
UX audit: how customers shop in your store
A UX audit looks at your store through your customers’ eyes. We check whether products are easy to find, whether the product page makes a convincing case, and whether anything gets in the way of placing an order.
Home page and navigation
Do customers immediately understand what you sell and get where they want in two clicks?
Categories, filters, and search
Do the filters work logically, and does search find what customers are looking for?
Product page
Photos, description, price, availability, shipping costs, and the buy button. All of it affects the decision.
Cart and checkout
The most expensive spot in your store. Every unnecessary field or unclear cost means abandoned carts.
Mobile experience
Most traffic comes from phones. We check whether shopping is just as easy on a small screen.
Customer account and contact
Sign-up, login, order history, and getting in touch with the store: the things that build trust.
An audit isn't a report that sits in a drawer. It's an action plan that tells you what to fix first so your store earns more.
The ECOMPLUS+ teamWhat you get after the audit
Findings report
A description of each problem with screenshots, an explanation of the cause, and its impact on sales.
Priority list
What's urgent, what's important, and what can wait. You start with the changes that will have the biggest impact.
Ballpark estimate
For each recommendation, we estimate the effort involved so it's easier to plan your budget.
Wrap-up meeting
We go over the results, answer your questions, and agree on what you'll handle yourself and what we can do for you.
How the audit works
Goals discussion
We find out what's worrying you and what you expect from your store.
Access
We need access to the admin panel, server, and analytics. All handled securely.
Technical analysis
We measure, test, and review the code, modules, and configuration.
UX analysis
We walk through the purchase path on desktop and mobile and review your analytics data.
Report
We write up our findings and recommendations, with priorities and cost estimates.
Review and plan
We meet and put together a plan for implementing the changes.
After the audit: optimization, upgrades, and SEO
An audit often leads to specific work. You can implement the recommendations yourself or hand them off to us: speed optimization, PrestaShop upgrades or SEO fixes. The decision is always yours.
Store audit FAQ
How long does a store audit take?
It depends on the size of the store and the scope. We give you an exact timeline before we start, after a short call and a look at your store.
Does the audit include making the fixes?
No. The audit is a diagnosis and an action plan. We can implement the fixes separately if you'd like.
Can I order just a UX audit or just a technical audit?
Yes. You get the most out of combining both, but each one can be ordered separately.
Do you need access to the server?
For a full technical audit, yes. Without it, we can check fewer things; for example, we won't be able to analyze the logs and server configuration.
Do you audit stores on other platforms?
We specialize in PrestaShop, but we can also run a UX audit and technical review for WooCommerce, Magento, or Shopify.
Let's find out what's holding your store back
Tell us what's worrying you. We'll propose an audit scope tailored to your store and budget.