Filters for instructors
Downloadable documents
Prices with and without tax
Manikin variants
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Twelve professional filters: from skill and age group to compatibility with a CPR feedback app.
E-commerce built for medical training equipment
Sklep.laerdal.com is the Polish store of a manufacturer of medical manikins and simulators. Its buyers are first aid instructors, medical schools, emergency services, and healthcare facilities, people who know the equipment better than many a sales rep. That’s why the catalog is organized by use case, and the product page reads like a spec sheet, with manuals and downloadable documents.
Features built for selling medical equipment
Categories by use case
Nursing, emergency medical services, obstetrics, medical school, and first aid. Buyers go straight to the equipment for their group.
Professional filters
Skill, manikin type, age group, sex, intubation head, carotid pulse, and QCPR app compatibility.
A product page like a spec sheet
Description, Details, Features, Contents, and Attachments tabs. Everything needed to compare equipment.
Downloadable documents
Manuals and product sheets as PDFs. Buyers attach them to a purchase request or a memo to management.
Product variants
The manikin's skin tone, a version with or without an oxygen port. One product, several configurations, a clear choice.
Prices with and without tax
Facilities and businesses see the net price, individual customers see gross. Both are visible right in the listing.
Wishlist
Instructors save kits to compare and come back to them once the budget is approved.
Outlet
Demo units and end-of-line items in a separate category, so they don't get mixed in with the regular catalog.
New arrivals on the home page
A new arrivals slider, featuring items like a portable training lab, leads straight to the product page.
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Four paths for different audiences: nursing, emergency medical services, obstetrics, and medical school.
Home page
Medical simulation
Product page
Mobile: home
Mobile: listing
Mobile: product
Filters
Product details
Categories
Project summary
Custom design
Better conversion
Tailored solutions
