FITWAY.PL: a meal-plan delivery service with online ordering

Fitway.pl – strona główna serwisu
Fitway.pl – lista diet
Fitway.pl – strona diety
Fitway.pl – strona główna na telefonie
Fitway.pl – fragment serwisu

Menu choice

Delivery zones

Calorie calculator

Customer account

6

Six meal plans, from weight loss to gluten-free, each with its own page and order button.

01. Home page
02. Meal plans
03. Meal plan page
04. Mobile: home
05. Mobile: listing
06. Mobile: meal plan

A website built for a meal-plan delivery service

Fitway is a local meal-plan delivery service in Poznań. It doesn’t sell a single product; it sells an order that repeats every day for weeks: the plan, calories, menu, address, and delivery times. That’s why the site walks customers from choosing a plan, through checking whether delivery reaches their address, all the way to ordering, and regular customers manage their plan after logging in.

Fitway.pl – widok serwisu na komputerze i telefonie

Features built for selling meal-plan delivery

Meal plans

Weight loss, vegan, gluten-free, lactose-free, and healthy eating. Each plan has its own page with a description and an order button.

Menu choice

A plan with a choice of dishes for customers who don't like being restricted and want to build their own menu.

Delivery zones

Customers check whether delivery reaches their address before they start choosing a plan.

Calorie calculator

Helps match the plan's calories to the goal: lose weight, gain weight, or simply eat healthier.

Dietitian consultation

The option to book a consultation for people who want the plan to fit them, not the other way around.

Order a plan

A prominent order button in the header and on every plan page shortens the path from decision to order.

Customer account

Regular customers log in and return to their order without re-entering their details.

Seasonal promotions

A promo bar in the header, for example with a first-order discount, visible on every page.

Mobile experience

Most orders come from phones, so plan selection and ordering are designed for small screens first.

1

One order that customers renew for weeks. The site has to make that as easy as possible.

Project summary

Custom design

Better conversion

Tailored solutions

Fitway.pl – serwis na komputerze i telefonach